Here through Palette by C&Y, it’s more than just a business. This is a place to share our passion and knowledge. A place for women across Indonesia who are not ashamed to wear makeup, because they know it makes them feel more comfortable in a way some people couldn’t understand.
We use makeup to emphasize parts of us that we love, and de-emphasize parts of ourselves that we aren’t feel comfortable with.
To us makeup isn’t a weapon, or armor, nor is it a shield. Makeup isn’t a facade, nor is it an imposed expectation. Makeup can be used for vanity, security, and power — for good nor evil. Makeup is tradition, an expression, and a powerful tool that every woman has in her possession. Makeup is a freedom. It is a symbol of strength.
We are real women.
We are confident women who don’t pretend to be someone we are not.
We are Palétte by C&Y.